Here we go again.
Smartocto and Dmitry Shishkin have joined forces once more to introduce something new: User Needs for Sports.
How storytelling can match fan engagement
When?
Thursday March 5th, 15:00 CET
Sign up for live presence or the recording down this page.
Go to form⤵
In this webinar, they’ll present the User Needs for Sports Model, explain how the sports user needs were developed, and show what’s different compared to the original User Needs Model for News. The goal is simple: help sports organisations move from instinct driven publishing to intentional storytelling grounded in real audience needs, and create urgency to act instead of just watching from the sidelines.
Sports journalism can’t do this alone. Traditional media and the clubs, teams and athletes who now publish their own content are part of the same ecosystem. Their roles are different, but they can strengthen each other. This model helps every sports content creator understand their position and make smarter choices inside that landscape.
Here’s what you’ll learn when you sign up:
- How the User Needs for Sports Model differs from the original framework
- Why the sports industry urgently needs a model like this
- How to identify the strengths and blind spots of your own sports content
- What practical steps you can take after the webinar to sharpen your content strategy
The webinar is presented by Rutger Verhoeven, CMO and cofounder of smartocto, the data analytics company focused on engaged storytelling. He’s also a lifelong sports fan and supporter of Rotterdam football club Feyenoord.
Joining him is Dmitry Shishkin, who recently returned to being an advisor to media and tech companies helping them with their content strategies and putting the audience in the centre. He’s a sports enthusiast too, with a particular love for Chelsea and Spartak Moscow.