The next step of AI in editorial analytics

While many media organisations are rightly preoccupied with the pressure Artificial Intelligence puts on their distribution strategies, data tools are quietly moving in a different direction: translating dashboards into messages that support real decision making in the newsroom.

Over the years, the possibilities with our dashboards and reports have become virtually endless. That is excellent news for key users, but it also carries a risk: the average editor can easily lose sight of what truly matters.

This autumn we are introducing a new product: an AI feature that enables the newsroom to obtain meaningful answers from complex data. Leveraging a Large Language Model, it simplifies complex analyses - and translates its findings into language that’s clear and accessible.

Think of it as your having a conversation with your data: what’s important, what’s not, and where your focus should be.

What you’ll learn

• Why AI in editorial analytics should not mean handing over content creation to machines
• How smartocto will help editors interpret data in plain language
• Real-world examples of questions and how smartocto turns them into actionable answers
• How notifications can move from insight to action — guiding story angle, timing, topics, and resources

📅 Date: 30 October
🕒 Time: 15:00 Central European Time
📍 Seats are limited. Secure your spot now and see how this system can become your newsroom’s secret weapon.