Beyond clicks: measuring what really matters in journalism

Traditional metrics tell us how content performs. But do they tell us why it matters?

At the Journalism Festival in Perugia, this was one of the key discussions. Smartocto is picking up the baton and we’ve organised a webinar to explore how a tool like ours should ideally be used – and how to avoid becoming overly focused on numbers that say little about the true impact of your work.

In a world increasingly driven by dashboards and KPIs, journalism is at risk of measuring the wrong things. What if engagement and reach are only part of the story? What if meaning, trust, and societal impact deserve a place in your newsroom metrics too?

So, with all that in mind, join smartocto for a thought-provoking webinar on redefining success in journalism – blending practical tools with editorial philosophy. We’ll explore how data and purpose can reinforce one another, rather than compete.

What to expect:

• How the Public Method is helping Dutch public broadcasters align editorial choices with societal needs
• Why newsroom leadership and culture are essential in shifting from volume to value
• How to integrate user needs into audience strategies
• Ways smartocto and FT Strategies help newsrooms embed data in a meaningful way

Save your seat now and let’s move beyond the clicks.

Register for the webinar⤵