This isn’t the latest shiny new thing: user needs are here to stay for the simple reason that they work.

We know this because all our work in this area is based on extensive research and collaboration between our teams of data scientists, strategists, communication experts, and developers - and of course newsrooms themselves.

Our research and development is ongoing and we ensure that our findings are passed onto you, the newsroom, in the features and tools we launch - but also in whitepapers and downloadables.

Here you'll find our most important research on user needs:

  • Thoughtfully designed
  • Supported with visuals
  • Accessible & helpful
  • Aimed at newsrooms, publishers and anyone who works with content

In the User Needs Whitepaper, we presented the theory and the first case studies with early adopters of the 2.0 model.

Download the whitepaper by filling in the form below

In the User Needs Playbook, we offered practical guidance and newsroom workflows to help journalists embed the model into their daily routines.

get the playbook

In our most recent resource, the User Needs Growth Hacks, we share what we’ve learned over the past few years. Through data, client cases and editorial insights, we show what happens when newsrooms fully commit to a user needs approach. We reveal what works, why it works – and, in some cases, what doesn’t.

get the growth hacks