We know that learning how to categorise articles by user need can be tricky. That’s why we developed this handy tool (which we’ve nicknamed the AI Playground) to help you on your way.
Paste the text from any article into the input box and you’ll get a user needs reading of what the balance of user needs drivers are for that particular article.
You’ll also get an explanation of why the system categorises the article the way it has.
Beyond the fact that such systems are sensitive to the meaning of the text, they are capable of evaluating a text based on how the author uses language and what their intention is - what they aim to achieve with the text.
goran s. milovanovic senior data scientist @ smartocto
We have discovered that when articles address a user need clearly with focus, engagement rates are higher. It’s rare to score a clean 100 (this Ernest Hemingway short story succeeds), but there’s no doubt that clarity of purpose packs much more of a punch than those which try to do all things, all at once.