Smartocto and Dmitry Shishkin have teamed up again to build a User Needs for Sports Model. The goal is simple: help sports publishers everywhere create stories that are genuinely valuable for a clearly defined audience.
Which audience need are you actually serving with a sports platform?
The possibilities are endless. Somewhere, a ball is always rolling.
To create a robust, sports-specific framework, we analysed more than 35,000 sports articles, trained an AI model that recognises 11 distinct sports user needs, and discovered a pattern that is both familiar and surprising:
