How can you and your newsroom stand out this election cycle? Are you producing the kind of content your audience needs - or even expects?
We believe that all newsrooms need to think about content in terms of a life cycle: it’s a continuous process that enables you to iterate and improve upon your content every time you hit publish. It also gives your opportunity to pause and reflect as you work through each story: are you on-brand? Is the format right? Have you considered the resources you need, or the way you monitor your output?
This little quiz should give you something to think about over a cup of coffee today.