From content to click

In today’s world, people don’t just shop. They search for meaning, inspiration, and stories they can relate to.

This is why every good commerce story should be underpinned with the answer to this question: why should someone choose your brand over another?

It’ll be because your story speaks to them.

Because your content helped them understand, feel, imagine, or believe.

Because they’re buying into the idea of what you stand for.

Our analytics solutions give you the tools to tell better stories. Ones that guide customers from discovery to decision, and from first-time buyer to lifelong fan.

Our content analytics help e-commerce brands create content that connects first, so that clicks, conversions, and loyalty follow naturally.

Choose your package:

smartocto for e-commerce packages

Actionable editorial analytics for e-commerce

Built on proven insights developed from years working directly with the fast-paced world of top newsrooms, our platform helps you understand what your audience needs. You can create content that informs, inspires, and converts. With our smart notifications service we can directly inform you about the performance of your stories and the way conversions are being made.

Whether it’s product storytelling, how-to guides, landing pages, or post-purchase journeys: we give you the data to match your content with customer intent.

The result? Smarter content. Stronger engagement. More conversions.

Why smartocto?

Journalists have long mastered the art of creating content that people care about. Now you can apply that same thinking to your e-commerce content.

Our AI-powered content analytics platform is based on years of collaboration with leading new media around the world. It’s built on a proven BBC model of user needs - helping publishers understand what people are looking for, why they engage with certain stories, and what drives them to act.

We bring data-inspired content expertise to your brand

So whether you're writing a buying guide, creating a product detail page, or launching a content hub - you're doing it with data-backed confidence.

Know what your audience wants. Create content that answers, inspires, and converts. That’s the power of content analytics in an e-commerce environment.

Portrait of Rutger Verhoeven

Rutger Verhoeven CMO, smartocto