This is the working document - and statement - of what an audience centric newsroom should look like. Is it set in stone? Absolutely not. We would like to encourage you to react.
This first version is a result of research on the topic from our team, comments left during our webinar with Dmitry Shishkin and Marcela Kunova, and of course the experience smartocto has amassed after ten years working in content analytics.
But for this manifesto to really pack a punch it’s you who can contribute to the next version, making this brighter and more useful for everyone who is working in media and who wants to put their audience at the centre of their publishing strategy.
Leave your comments below. We’ll reply to all of them.