Data analysts focus on analysing, interpreting, and presenting data to help inform newsroom strategies. They extract insights from metrics such as page views, time spent on articles, click-through rates, and subscriber behaviour.
With the growing focus on data and strategy in media companies, it has become essential to hire a dedicated analyst who can support strategic decision-making.
In this document, you will discover:
- Why the role of a data analyst can make all the difference
- What a data analyst can contribute to a journalistic organisation
- Which channels and tools a data analyst uses to achieve goals
- How this combination of tasks and tools can boost media revenue