Two leading systems in content creation and data analysis are teaming up. The result: realtime insights and automated tips available directly inside WoodWing Studio.

Journalists and editors working in WoodWing Studio can now access smartocto without ever leaving their CMS. The two companies are announcing an official integration that brings editorial analytics directly into the WoodWing environment. This will eliminate one of the biggest frustrations on modern newsrooms: the endless switching between tools.

The integration connects smartocto's data engine straight to WoodWing Studio. The moment a story is published, its performance appears in a realtime dashboard inside the CMS. Pageviews, attention time, social engagement are all visible in one place, without detours.

Automated tips delivered to the WoodWing Inbox

Alongside the dashboard, the integration introduces a second feature: automated story tips in the WoodWing Inbox. Smartocto continuously analyses how content performs and translates that analysis into concrete advice, tailored to the publisher's business model. That advice reaches the editor directly.

The thinking behind the partnership is straightforward: great content deserves immediate feedback, at the moment it matters, right during the content creation process.

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Available in three packages

The integration is available in three configurations, depending on the needs and ambitions of the editorial team.

  • The Starter package offers a default reach dashboard plus ten customised notifications, starting at €8,000.
  • The Pro package adds customisable multi-metric dashboards, goals dashboards and unlimited notifications, starting at €12,000.
  • For organisations looking to work with powerful AI integration across multiple systems, the Expert package is available at a price upon request.

The monthly fee covers AWS hosting and infrastructure, implementation and support, and ongoing monitoring and maintenance.

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