Smartocto’s website has a fresh new look and feel. The navigation is clearer, making it easier for media and storytelling professionals to see what products and services we provide into clear packaged solutions.
We come from the media world ourselves. We know how important storytelling and sharing information are. Over the years, we’ve added many new features and services. Our fans (yes, we are fortunate enough to have those!) always found us. But for people visiting smartocto.com for the first time, we need to make extra clear what we exactly *do*. The new design radiates that.
The updated website also responds to a growing need: more organisations outside news media want to use content analytics. We’re now able to highlight specific solutions for different groups:
- News and publishing (our biggest area)
- Business and brands
- Performance and sports
- Stories and user needs
- Retail & e-commerce
- Smartocto academy (training and consultancy)
“News media need a toolkit that makes data come alive in the newsroom,” says Erik van Heeswijk, CEO of smartocto. “In recent years, the ways traditional media and other organisations work have become more similar. Every brand is a media company. With these new verticals, we’re supporting that demand.”
Erik is clear that nothing will change for current users of the smartocto system. “We’ll always strive to keep improving our features, especially in AI and user needs. But we want to be seen as a complete solution for content strategy and actionable storytelling, in media and elsewhere. Our promise remains: smartocto helps you every hour of the day with suggestions that have the biggest positive impact on your stories.”
That said, two new developments deserve your attention:
- Decisions: A virtual assistant that summarises your data and suggests actions for your strategy.
- User Needs Labs 3: A training program with Dmitry Shishkin and FT Strategies on putting your audience first in your content strategy.
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