Our goal at smartocto is simple: to provide you with clear insights about what’s happening on your news site - and how it’s performing. These insights, along with smart notifications, equip you with the knowledge you need to efficiently optimise your output.
We have a new tool in our toolbox, and we’d like to invite you to be some of the first to try it out.
Sentiment analysis is an area of natural language processing which identifies the emotional tone of any text - whether it’s positive, negative or neutral - and also detects the intensity of that feeling too. It adds an additional layer of understanding to your editorial analysis.
We’re now pleased to offer a sentiment analysis report on 100 articles related to the US Presidential elections, including how your coverage leans positively or negatively towards each candidate. This is at a reduced price of $500.
Our data scientist, Bojana Soro, explains a little more about this process in this blog.
Other questions? Contact us via the form. We always like hearing from newsrooms.