Posts tagged with ‘blog’

  • Writing

    Het verhaal achter het sentiment-algoritme

    - by Rutger Verhoeven

    We zijn inmiddels ruim 3 jaar onderweg met het content analytics systeem SmartOcto.com. We helpen steeds meer gerenommeerde partijen in…

  • Writing

    Content Marketeers met lef gezocht!

    - by Rutger Verhoeven

    Wie durft het aan om echt data gedreven te werken in het online domein… Voordat ik de uitdaging verder toelicht wil ik kort inzoomen op 3 interessante trends die op dit moment zichtbaar zijn in de content marketing industrie.

  • Writing

    Measure what matters

    - by Erik van Heeswijk

    It is a big problem in the content industry; how to measure the impact of stories? What is the right way to count, and what is the best fit with your strategy. There are a lot of possible approaches to this (read our blog Every Story Counts), but the key tip is: be consistent with your strategy. Let me give you an example.

  • smartocto

    The Allegory of the Octopus

    - by Erik van Heeswijk

    For us it makes perfect sense, but a lot of the people ask us: why call an editorial analytics system after this mysterious sea creature, the octopus? Aha! Glad you asked! This question gives us the perfect excuse to write a clever listicle of 10. Here we go!

  • smartocto

    The quest of SmartOcto video…

    - by SmartOcto

    Nowadays video gets more important y the day, and often the same video gets streamed on the web, in the app, on Youtube or on Facebook. To do that effectively, we need an omnichannel view in real time, and SmartOcto is working on that. Even more, it calculates the best boosters for every video, and gives you easy suggestions on how to act!

  • Writing

    Learn more about our Cartoon Characters

    - by Rutger Verhoeven

    For all of you that have been following our stories and joining in on a variety of topics and conversations related to content strategy, digital transformation, data analytics, editorial decisioning, real time insights and all the subjects that lay in the peripheries of that, you must have noted that we enrich our blog posts with cartoons. In the post More than a 1000 words I’ve introduced the different characters briefly. In this one I will describe them more thoroughly.

  • Writing

    Content Strategy is more like waiting media than you think!

    - by Erik van Heeswijk

    In media and marketing, more and more professionals get the feeling that spraying out ‘one size fits all’-content isn’t the most effective way forward. There is a sense that content should be tailor made, more focused on the mission of the organization and the needs of the customer.

    The analogy that often helps me is the restaurant.

  • Writing

    Content Success Bingo

    - by Laurens de Knijff

    Working data-driven doesn’t have to be boring. Turn those boring reports and evaluation moment into a fun game by playing a game of Bingo!

  • Writing

    The essential pivot: Big data becomes Smart data

    - by Rutger Verhoeven

    We get asked more and more to give keynotes on several occasions. People like to listen to our thoughts about and experiences in the media-industry. Especially on topics like the cultural impact on an organization once big data is part of the editorial and creative process …

  • Writing

    Waarom betalen we voor kattenfilmpjes?

    - by Laurens de Knijff

    ‘Waarom moet de belastingbetaler mee betalen aan kattenfilmpjes?’, krijgt de NOS regelmatig te horen. Het antwoord is simpel: omdat dat de NPO hier indirect om vraagt in het afrekenmodel. Er wordt namelijk een verkeerde prikkel gehanteerd: ‘Unieke Bezoekers.’