Writing

  • Writing

    Content Marketeers met lef gezocht!

    - by Rutger Verhoeven

    Wie durft het aan om echt data gedreven te werken in het online domein… Voordat ik de uitdaging verder toelicht wil ik kort inzoomen op 3 interessante trends die op dit moment zichtbaar zijn in de content marketing industrie.

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    Measure what matters

    - by Erik van Heeswijk

    It is a big problem in the content industry; how to measure the impact of stories? What is the right way to count, and what is the best fit with your strategy. There are a lot of possible approaches to this (read our blog Every Story Counts), but the key tip is: be consistent with your strategy. Let me give you an example.

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    Learn more about our Cartoon Characters

    - by Rutger Verhoeven

    For all of you that have been following our stories and joining in on a variety of topics and conversations related to content strategy, digital transformation, data analytics, editorial decisioning, real time insights and all the subjects that lay in the peripheries of that, you must have noted that we enrich our blog posts with cartoons. In the post More than a 1000 words I’ve introduced the different characters briefly. In this one I will describe them more thoroughly.

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    Content Strategy is more like waiting media than you think!

    - by Erik van Heeswijk

    In media and marketing, more and more professionals get the feeling that spraying out ‘one size fits all’-content isn’t the most effective way forward. There is a sense that content should be tailor made, more focused on the mission of the organization and the needs of the customer.

    The analogy that often helps me is the restaurant.

  • Writing

    Content Success Bingo

    - by Laurens de Knijff

    Working data-driven doesn’t have to be boring. Turn those boring reports and evaluation moment into a fun game by playing a game of Bingo!

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    The essential pivot: Big data becomes Smart data

    - by Rutger Verhoeven

    We get asked more and more to give keynotes on several occasions. People like to listen to our thoughts about and experiences in the media-industry. Especially on topics like the cultural impact on an organization once big data is part of the editorial and creative process …

  • Writing

    Waarom betalen we voor kattenfilmpjes?

    - by Laurens de Knijff

    ‘Waarom moet de belastingbetaler mee betalen aan kattenfilmpjes?’, krijgt de NOS regelmatig te horen. Het antwoord is simpel: omdat dat de NPO hier indirect om vraagt in het afrekenmodel. Er wordt namelijk een verkeerde prikkel gehanteerd: ‘Unieke Bezoekers.’

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    Party at the busstop

    - by Rutger Verhoeven

    I believe that content marketers, online storytellers, brand- and content creators think of social channels as a bus stop.

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    Een ander afrekenmodel voor de publieke omroep: van Kliks naar Kwaliteit

    - by Laurens de Knijff

    Partijen als de publieke omroep zouden hun succes op een andere manier moeten meten. Het wordt tijd om afscheid te nemen van de Unieke bezoeker. Op welke andere criteria zou je dan wél kunnen afrekenen?

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    Data shock

    - by Rutger Verhoeven

    Most of you are probably familiar with the term ‘Content Shock’. It’s a great theory Mark Schaefer launched in the early 2000 that simply states that there’s just not enough time in a day to consume all the content that is thrown at us. This isn’t weird at all considering that the amount of channels keep increasing and therefore the amount of content that’s being produced increases as well.