A while ago I went to a cultural event in Rotterdam, the design-city of the Netherlands. There were lots of new artists showing their latest work. A great deal of these projects had an interactive and digital touch to it. There was a hug wall that generates sounds related to the way you touched it.
At SmartOcto we use data to help media companies maximize their online impact. In order to do this, we need access to critical and sensitive data of these companies. We are a data company, so protecting this data against unauthorized use, has top priority for us. But if you are a media organization, it probably has not.
Everyone’s familiar with the expression ‘don’t tell them, show them’. In all sorts of different contexts.
When I went to university and studied mass communications I first got introduced to this mythical saying by a professor in cinematography. He explained that in the traditional narrative structures of Hollywood movies it’s more important to show your audience what you want to express rather than having a character telling it. If there’s too much telling involved you even call it a ‘speaking dog’.
Many of us work with social community managers, right? And whether or not they have any Facebook advertising savvy, they all see that “Boost post” option enough to think about trying it.