Blog

Blog

  • Writing

    Life saver solutions

    - by Rutger Verhoeven

    A while ago I went to a cultural event in Rotterdam, the design-city of the Netherlands. There were lots of new artists showing their latest work. A great deal of these projects had an interactive and digital touch to it. There was a hug wall that generates sounds related to the way you touched it.

  • Writing
    Don't save your passwords on social channels...

    Keep control of your sensitive data, your organisation is worth it

    - by Peter Ruijter

    At SmartOcto we use data to help media companies maximize their online impact. In order to do this, we need access to critical and sensitive data of these companies. We are a data company, so protecting this data against unauthorized use, has top priority for us. But if you are a media organization, it probably has not.

  • Writing

    More than a 1000 words

    - by Rutger Verhoeven

    Everyone’s familiar with the expression ‘don’t tell them, show them’. In all sorts of different contexts.

    When I went to university and studied mass communications I first got introduced to this mythical saying by a professor in cinematography. He explained that in the traditional narrative structures of Hollywood movies it’s more important to show your audience what you want to express rather than having a character telling it. If there’s too much telling involved you even call it a ‘speaking dog’.

  • Writing

    Good editors do not Boost Posts!

    - by Peter Ruijter

    Many of us work with social community managers, right? And whether or not they have any Facebook advertising savvy, they all see that “Boost post” option enough to think about trying it.