Blog

Blog

  • Writing

    Here’s the catch on data driven storytelling examples

    - by Rutger Verhoeven

    I’m always interested in great examples on data driven storytelling. What is happening on this engaging topic around the world and what can I learn from that. So I decided to try my luck …

  • Writing
    Sticky!

    Stickyness and Channel Strategy

    - by Erik van Heeswijk

    People often ask us, the people behind CleverLions and SmartOcto, the 64.000 dollar question: should I serve my audience content in the socials channels, or do I try to get them to my own website? …

  • Writing

    Data does not lead to puppy stories

    - by Erik van Heeswijk

    Last week with John Oliver covered a heart-warming plea for caring for regional newspapers as being the core of independent journalism. In that video was a particular piece that stood out for me and is symbolic for discussions that we at CleverLions and SmartOcto occasionally encounter …

  • Writing

    9 reasons why your analytics fail in the newsroom

    - by Laurens de Knijff

    Big screens with a fancy dashboard on the wall, they have become a standard item in a modern newsroom. Every major publication seems to have one. It looks cool and gives the editors a feeling of being informed. But in reality nobody is looking at those dashboards and they rarely drive editorial decisions.

  • Writing

    Every story counts!

    - by Erik van Heeswijk

    Every media organization seems to be concerned with metrics nowadays, how to measure success; of stories, of channels, of people. This is not unexpected …