Blog

Blog

  • Writing

    Party at the busstop

    - by Rutger Verhoeven

    I believe that content marketers, online storytellers, brand- and content creators think of social channels as a bus stop.

  • Writing

    Een ander afrekenmodel voor de publieke omroep: van Kliks naar Kwaliteit

    - by Laurens de Knijff

    Partijen als de publieke omroep zouden hun succes op een andere manier moeten meten. Het wordt tijd om afscheid te nemen van de Unieke bezoeker. Op welke andere criteria zou je dan wél kunnen afrekenen?

  • Writing

    Data shock

    - by Rutger Verhoeven

    Most of you are probably familiar with the term ‘Content Shock’. It’s a great theory Mark Schaefer launched in the early 2000 that simply states that there’s just not enough time in a day to consume all the content that is thrown at us. This isn’t weird at all considering that the amount of channels keep increasing and therefore the amount of content that’s being produced increases as well.

  • Writing

    It’s the process stupid!

    - by Laurens de Knijff

    Last week i found an interesting read about a Dutch newsplatform called Mindshakes. They are a spinoff of a traditional newspaper, focussed on millennials. They produce some really interessting content in a very modern way, serving a mix of short ‘mindsnacks’ en longer ‘mindfood’ content.

  • Writing

    5 kick-ass content examples

    - by Rutger Verhoeven

    It’s always great to find examples of cool content. It gives me new ideas and sometimes it even opens up new possibilities. New ways of interacting with your audience or new ways of using channels. It’s always inspiring if something is made with proper attention and if it goes beyond the ordinary . Or to say it with new presidential elan: it’s great people! …