Author archive for Rutger Verhoeven

  • Writing

    Content Marketeers met lef gezocht!

    - by Rutger Verhoeven

    Wie durft het aan om echt data gedreven te werken in het online domein… Voordat ik de uitdaging verder toelicht wil ik kort inzoomen op 3 interessante trends die op dit moment zichtbaar zijn in de content marketing industrie.

  • Writing

    Learn more about our Cartoon Characters

    - by Rutger Verhoeven

    For all of you that have been following our stories and joining in on a variety of topics and conversations related to content strategy, digital transformation, data analytics, editorial decisioning, real time insights and all the subjects that lay in the peripheries of that, you must have noted that we enrich our blog posts with cartoons. In the post More than a 1000 words I’ve introduced the different characters briefly. In this one I will describe them more thoroughly.

  • Writing

    The essential pivot: Big data becomes Smart data

    - by Rutger Verhoeven

    We get asked more and more to give keynotes on several occasions. People like to listen to our thoughts about and experiences in the media-industry. Especially on topics like the cultural impact on an organization once big data is part of the editorial and creative process …

  • Writing

    Party at the busstop

    - by Rutger Verhoeven

    I believe that content marketers, online storytellers, brand- and content creators think of social channels as a bus stop.

  • Writing

    Data shock

    - by Rutger Verhoeven

    Most of you are probably familiar with the term ‘Content Shock’. It’s a great theory Mark Schaefer launched in the early 2000 that simply states that there’s just not enough time in a day to consume all the content that is thrown at us. This isn’t weird at all considering that the amount of channels keep increasing and therefore the amount of content that’s being produced increases as well.

  • Writing

    5 kick-ass content examples

    - by Rutger Verhoeven

    It’s always great to find examples of cool content. It gives me new ideas and sometimes it even opens up new possibilities. New ways of interacting with your audience or new ways of using channels. It’s always inspiring if something is made with proper attention and if it goes beyond the ordinary . Or to say it with new presidential elan: it’s great people! …

  • Writing

    Here’s the catch on data driven storytelling examples

    - by Rutger Verhoeven

    I’m always interested in great examples on data driven storytelling. What is happening on this engaging topic around the world and what can I learn from that. So I decided to try my luck …

  • Writing

    Life saver solutions

    - by Rutger Verhoeven

    A while ago I went to a cultural event in Rotterdam, the design-city of the Netherlands. There were lots of new artists showing their latest work. A great deal of these projects had an interactive and digital touch to it. There was a hug wall that generates sounds related to the way you touched it.

  • Writing

    More than a 1000 words

    - by Rutger Verhoeven

    Everyone’s familiar with the expression ‘don’t tell them, show them’. In all sorts of different contexts.

    When I went to university and studied mass communications I first got introduced to this mythical saying by a professor in cinematography. He explained that in the traditional narrative structures of Hollywood movies it’s more important to show your audience what you want to express rather than having a character telling it. If there’s too much telling involved you even call it a ‘speaking dog’.