Author archive for Erik van Heeswijk

  • Writing

    Measure what matters

    - by Erik van Heeswijk

    It is a big problem in the content industry; how to measure the impact of stories? What is the right way to count, and what is the best fit with your strategy. There are a lot of possible approaches to this (read our blog Every Story Counts), but the key tip is: be consistent with your strategy. Let me give you an example.

  • smartocto

    The Allegory of the Octopus

    - by Erik van Heeswijk

    For us it makes perfect sense, but a lot of the people ask us: why call an editorial analytics system after this mysterious sea creature, the octopus? Aha! Glad you asked! This question gives us the perfect excuse to write a clever listicle of 10. Here we go!

  • Writing

    Content Strategy is more like waiting media than you think!

    - by Erik van Heeswijk

    In media and marketing, more and more professionals get the feeling that spraying out ‘one size fits all’-content isn’t the most effective way forward. There is a sense that content should be tailor made, more focused on the mission of the organization and the needs of the customer.

    The analogy that often helps me is the restaurant.

  • Writing
    Sticky!

    Stickyness and Channel Strategy

    - by Erik van Heeswijk

    People often ask us, the people behind CleverLions and SmartOcto, the 64.000 dollar question: should I serve my audience content in the socials channels, or do I try to get them to my own website? …

  • Writing

    Data does not lead to puppy stories

    - by Erik van Heeswijk

    Last week with John Oliver covered a heart-warming plea for caring for regional newspapers as being the core of independent journalism. In that video was a particular piece that stood out for me and is symbolic for discussions that we at CleverLions and SmartOcto occasionally encounter …

  • Writing

    Every story counts!

    - by Erik van Heeswijk

    Every media organization seems to be concerned with metrics nowadays, how to measure success; of stories, of channels, of people. This is not unexpected …