Archive for March, 2017

  • Writing

    Content Success Bingo

    - by Laurens de Knijff

    Working data-driven doesn’t have to be boring. Turn those boring reports and evaluation moment into a fun game by playing a game of Bingo!

  • Writing

    The essential pivot: Big data becomes Smart data

    - by Rutger Verhoeven

    We get asked more and more to give keynotes on several occasions. People like to listen to our thoughts about and experiences in the media-industry. Especially on topics like the cultural impact on an organization once big data is part of the editorial and creative process …

  • Writing

    Waarom betalen we voor kattenfilmpjes?

    - by Laurens de Knijff

    ‘Waarom moet de belastingbetaler mee betalen aan kattenfilmpjes?’, krijgt de NOS regelmatig te horen. Het antwoord is simpel: omdat dat de NPO hier indirect om vraagt in het afrekenmodel. Er wordt namelijk een verkeerde prikkel gehanteerd: ‘Unieke Bezoekers.’

  • Writing

    Party at the busstop

    - by Rutger Verhoeven

    I believe that content marketers, online storytellers, brand- and content creators think of social channels as a bus stop.

  • Writing

    Een ander afrekenmodel voor de publieke omroep: van Kliks naar Kwaliteit

    - by Laurens de Knijff

    Partijen als de publieke omroep zouden hun succes op een andere manier moeten meten. Het wordt tijd om afscheid te nemen van de Unieke bezoeker. Op welke andere criteria zou je dan wél kunnen afrekenen?

  • Writing

    Data shock

    - by Rutger Verhoeven

    Most of you are probably familiar with the term ‘Content Shock’. It’s a great theory Mark Schaefer launched in the early 2000 that simply states that there’s just not enough time in a day to consume all the content that is thrown at us. This isn’t weird at all considering that the amount of channels keep increasing and therefore the amount of content that’s being produced increases as well.

  • Writing

    It’s the process stupid!

    - by Laurens de Knijff

    Last week i found an interesting read about a Dutch newsplatform called Mindshakes. They are a spinoff of a traditional newspaper, focussed on millennials. They produce some really interessting content in a very modern way, serving a mix of short ‘mindsnacks’ en longer ‘mindfood’ content.

  • Writing

    5 kick-ass content examples

    - by Rutger Verhoeven

    It’s always great to find examples of cool content. It gives me new ideas and sometimes it even opens up new possibilities. New ways of interacting with your audience or new ways of using channels. It’s always inspiring if something is made with proper attention and if it goes beyond the ordinary . Or to say it with new presidential elan: it’s great people! …

  • Writing

    Here’s the catch on data driven storytelling examples

    - by Rutger Verhoeven

    I’m always interested in great examples on data driven storytelling. What is happening on this engaging topic around the world and what can I learn from that. So I decided to try my luck …

  • Writing
    Sticky!

    Stickyness and Channel Strategy

    - by Erik van Heeswijk

    People often ask us, the people behind CleverLions and SmartOcto, the 64.000 dollar question: should I serve my audience content in the socials channels, or do I try to get them to my own website? …